Nestled in the center of a bustling seaside destination, Coastal Crest was designed to provide a moment of calm within the storm of a tourist hotspot. The visual identity centers on a geometric crest (a wave contained within a window) symbolizing the perspective one gets while looking out at the horizon with a coffee in hand. The color palette draws from the golden hour at the beach: deep oceanic blues, sun-bleached teals, and warm terracotta. The brand identity bridges the gap between the organic movement of the Pacific and the structured comfort of a high-end café resulting in a balanced beach town sophistication.