Services
Elevate your brand with a cohesive visual identity that speaks to your audience. I offer a range of specialized design services tailored to help businesses, teams, and organizations tell their
story effectively.
Logo Design
For the cornerstone of your visual identity, I focus on creating a singular, impactful mark that captures your business’s essence. I work with startups needing a professional look or established brands seeking a clean, modern evolution.
Visual Identity Systems
A brand is more than a logo. I build a comprehensive visual toolkit including secondary logos, color palettes, and typography. To ensure consistency across every touchpoint, I also develop custom graphic elements like icons, patterns, and textures that give your brand a unique and recognizable aesthetic.
Brand Collateral + Add-Ons
Once your identity is established, I help you apply it to the physical
and digital world. From tactile items like business cards, apparel, and stickers to marketing essentials like brochures, social media graphics, book covers, and presentations, I provide high-quality design for any one-off project you need.
Website Design
Your digital home base should be just as polished as your brand. I design functional, visually cohesive websites that align perfectly with your visual identity. My focus is on creating a seamless user experience that tells your story and converts visitors into loyal clients.
Process
Great design isn't a happy accident. It’s the result of a deliberate, collaborative process. Here's how we’ll work together to turn your goals into a memorable visual identity.
1
Discovery + Strategy
Before we design, we define. We’ll start with a detailed questionnaire followed by a strategy call to align on your vision and goals. This phase culminates in a signed Design Brief, ensuring we have a solid and objective destination before the creative journey begins.
2
Design + Refine
I begin with market research to see what will effectively set you apart. After you approve a curated mood board, I move into sketching and iteration. I will present three unique logo concepts for your review. We’ll then refine your chosen direction through up to three rounds of revisions until the mark is perfect.
3
Identity Expansion
With the logo locked in, I flesh out the rest of your visual world. This is a comprehensive presentation where you’ll see your primary and secondary logos, color palettes, typography, and custom patterns. I also include real-world mockups so you can see exactly how the brand looks and feels in action.
4
Delivery + Guidelines
Once the final payment is settled, I’ll deliver an organized package of all necessary file formats. You will also receive a brand guideline kit. This PDF serves as a manual for your brand, providing rules and instructions for future partners—like printers or web designers—saving you time and money, and maintaining your brand's integrity long-term.