Crimson Perch is a boutique guesthouse located in the heart of the Blue Ridge Mountains. Targeting the "luxury explorer", the brand needed to bridge the gap between rugged nature and sophisticated interior design. The identity centers on a stylized Northern Cardinal, a symbol of vitality as well as the state bird of Virginia. By using a heavy, consistent stroke weight and a minimalist geometric construction, the icon achieves a badge feel that works across digital platforms as well as physical print and embroidery.

The aesthetic is rounded out by a flared serif typeface that mimics organic branch lines, supported by a clean, architectural sans-serif foundation. Its color palette, comprised of bright crimson, earthy ochre, deep umber, and minty sage, acts as a seamless extension of the local landscape. Together, these elements create a cohesive identity that mirrors the natural environment of the guesthouse while maintaining a high-end, curated feel.